Phase 4: Why You Need To REPEAT This Process Regularly To Continue Scaling

Recap: In the first post, you learned the 3 Rules Of Paid Traffic and why you need to become a master at lowering your CPAs to create “room in the math” to scale. In the second post, you learned how to break down your math to figure out WHERE your greatest problems / opportunities lie and how to […]
Phase 3: Figuring Out HOW To Turn Hypotheses Into Business-Changing Experiments

Recap: In the first post, you learned the 3 Rules Of Paid Traffic and why you need to become a master at lowering your CPAs to create “room in the math” to scale. In the second post, you learned how to break down your math to figure out WHERE your greatest problems / opportunities lie and how to […]
Phase 2: Figuring Out WHY Is The Math Breaking Where It Is?

Recap: In the first post, you learned the 3 Rules Of Paid Traffic and why you need to become a master at lowering your CPAs to create “room in the math” to scale. In the second post, you learned how to break down your math to figure out WHERE your greatest problems / opportunities lie […]
Phase 1: Figuring Out WHERE Your Math Is Breaking

Quick Recap In the last post, you learned the 3 Rules Of Paid Traffic every direct response advertiser needs to understand to consistently win at The Scaling Game. But Rule #2 is the only one you have control over. Your ability to consistently scale is directly tied to how good you are at lowering your […]
The Scaling Game: How To Find And Fix What’s Keeping You From Scaling

Your goal with paid traffic is simple: You want to put a dollar into an ad platform and generate a profit… And then repeat with bigger budgets and, in turn, bigger profits. Unfortunately, you’ve seen this isn’t reality. You’ve found there’s a point of diminishing returns (we call it a “Scaling Plateau”). When you crossed […]